This work is based on discussion and etherpadding (is that a verb) on
April 14th between Deb, Greg, Karen, Will, and Chris.
It was an epic collaborative sprint.
* fixes some typos
* tweaks some language issues that occured because I took Chris'
stuff out of the context of the original READMEish structure
* ditches installation for deploymenthowto and hackinghowto