diff --git a/mediagoblin/templates/mediagoblin/utils/prev_next.html b/mediagoblin/templates/mediagoblin/utils/prev_next.html
index 3363891b..b0c01963 100644
--- a/mediagoblin/templates/mediagoblin/utils/prev_next.html
+++ b/mediagoblin/templates/mediagoblin/utils/prev_next.html
@@ -25,23 +25,23 @@
     {# There are no previous entries for the very first media entry #}
     {% if prev_entry_url %}
       <a class="navigation_button navigation_left" href="{{ prev_entry_url }}">
-        &larr; newer
+        &larr; {% trans %}newer{% endtrans %}
       </a>
     {% else %}
       {# This is the first entry. display greyed-out 'previous' image #}
       <p class="navigation_button navigation_left">
-        &larr; newer
+        &larr; {% trans %}newer{% endtrans %}
       </p>
     {% endif %}
     {# Likewise, this could be the very last media entry #}
     {% if next_entry_url %}
       <a class="navigation_button" href="{{ next_entry_url }}">
-        older &rarr;
+        {% trans %}older{% endtrans %} &rarr;
       </a>
     {% else %}
       {# This is the last entry. display greyed-out 'next' image #}
       <p class="navigation_button">
-        older &rarr;
+        {% trans %}older{% endtrans %} &rarr;
       </p>
     {% endif %}
   </div>