diff --git a/mediagoblin/media_types/image/__init__.py b/mediagoblin/media_types/image/__init__.py
index 1bb9c6f3..bf42e0b3 100644
--- a/mediagoblin/media_types/image/__init__.py
+++ b/mediagoblin/media_types/image/__init__.py
@@ -26,7 +26,7 @@ MEDIA_TYPE = 'mediagoblin.media_types.image'
 
 
 def setup_plugin():
-    config = pluginapi.get_config('mediagoblin.media_types.image')
+    config = pluginapi.get_config(MEDIA_TYPE)
 
 
 class ImageMediaManager(MediaManagerBase):