diff --git a/mediagoblin/plugins/archivalook/templates/archivalook/root.html b/mediagoblin/plugins/archivalook/templates/archivalook/root.html
index 72fe8656..78876f83 100644
--- a/mediagoblin/plugins/archivalook/templates/archivalook/root.html
+++ b/mediagoblin/plugins/archivalook/templates/archivalook/root.html
@@ -61,7 +61,7 @@
       <h2>{% trans %}Nothing is currently featured.{% endtrans %}</h2>
       {% trans %}If you would like to feature a
         piece of media, go to that media entry's homepage and click the button
-        that says{% endtrans %} <a class="button_action">Feature</a>.
+        that says{% endtrans %} <a class="button_action">{% trans %}Feature{% endtrans %}</a>.
       {% trans %}You're seeing this page because you are a user capable of
         featuring media, a regular user would see a blank page, so be sure to
         have media featured as long as your instance has the 'archivalook'