diff --git a/mediagoblin/templates/mediagoblin/root.html b/mediagoblin/templates/mediagoblin/root.html
index 764609b6..08155c17 100644
--- a/mediagoblin/templates/mediagoblin/root.html
+++ b/mediagoblin/templates/mediagoblin/root.html
@@ -26,21 +26,25 @@
{% trans %}Hi there, media lover! MediaGoblin is...{% endtrans %}
- - The perfect place for your media! No, seriously.
- - This is just placeholder text though. In the future this will all make sense, trust me.
- - It might talk about all the awesome features we've got. Or about how great federation is.
- - Or that it's free software and a GNU project, so anyone can help improve and share it.
- - No matter what, it's probably good to have a link here. You never know.
+ - {% trans %}The perfect place for your media!{% endtrans %}
+ - {% trans %}A place for people to collaborate and show off original and derived creations!{% endtrans %}
+ - {% trans %}Free, as in freedom. (We’re a GNU project in the making, after all.){% endtrans %}
+ - {% trans %}Aiming to make the world a better place through decentralization and (eventually, coming soon!) federation!{% endtrans %}
+ - {% trans %}Built for extensibility. (Multiple media types coming soon to the software, including video support!){% endtrans %}
+ - {% trans %}Powered by people like you. (You can help us improve this software!){% endtrans %}
+
{% if allow_registration %}
Excited to join us? To add your own media, make collections and save favorites...
or
{% endif %}
+
+
{% endif %}
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