diff --git a/mediagoblin/plugins/archivalook/templates/archivalook/root.html b/mediagoblin/plugins/archivalook/templates/archivalook/root.html
index 78876f83..4dbd0f9e 100644
--- a/mediagoblin/plugins/archivalook/templates/archivalook/root.html
+++ b/mediagoblin/plugins/archivalook/templates/archivalook/root.html
@@ -59,17 +59,19 @@
   {%- elif request.user and request.user.has_privilege('featurer') %}
     <div>
       <h2>{% trans %}Nothing is currently featured.{% endtrans %}</h2>
-      {% trans %}If you would like to feature a
+      {% trans -%}
+        If you would like to feature a
         piece of media, go to that media entry's homepage and click the button
-        that says{% endtrans %} <a class="button_action">{% trans %}Feature{% endtrans %}</a>.
-      {% trans %}You're seeing this page because you are a user capable of
+        that says <a class="button_action">Feature</a>.
+      {%- endtrans %}
+      {% trans featured_media_url=request.urlgen('manage-featured-media') -%}
+        You're seeing this page because you are a user capable of
         featuring media, a regular user would see a blank page, so be sure to
         have media featured as long as your instance has the 'archivalook'
         plugin enabled. A more advanced tool to manage features can be found
-        in the{% endtrans %}
-        <a href="{{ request.urlgen(
-            'manage-featured-media') }}">
-        {% trans %}feature management panel.{% endtrans %}</a>
+        in the <a href="{{ featured_media_url }}">feature management panel.</a>
+      {%- endtrans %}
+      </a>
     </div>
   </div>
   {%- endif %}