diff --git a/docs/hackinghowto.rst b/docs/hackinghowto.rst
index 911f2340..08b228f1 100644
--- a/docs/hackinghowto.rst
+++ b/docs/hackinghowto.rst
@@ -150,7 +150,7 @@ celeryd in another window.
 
 Run::
 
-    CELERY_CONFIG_MODULE=mediagoblin.celery_setup.from_celery ./bin/celeryd
+    CELERY_CONFIG_MODULE=mediagoblin.init.celery.from_celery ./bin/celeryd
 
 
 Running the test suite
diff --git a/mediagoblin/app.py b/mediagoblin/app.py
index b27b5761..9454b403 100644
--- a/mediagoblin/app.py
+++ b/mediagoblin/app.py
@@ -21,11 +21,12 @@ import routes
 from webob import Request, exc
 
 from mediagoblin import routing, util, storage, staticdirect
-from mediagoblin.config import (
+from mediagoblin.init.config import (
     read_mediagoblin_config, generate_validation_report)
 from mediagoblin.db.open import setup_connection_and_db_from_config
 from mediagoblin.mg_globals import setup_globals
-from mediagoblin.celery_setup import setup_celery_from_config
+from mediagoblin.init.celery import setup_celery_from_config
+from mediagoblin.init import get_jinja_loader
 from mediagoblin.workbench import WorkbenchManager
 
 
@@ -71,7 +72,7 @@ class MediaGoblinApp(object):
             app_config)
 
         # Get the template environment
-        self.template_loader = util.get_jinja_loader(
+        self.template_loader = get_jinja_loader(
             app_config.get('user_template_path'))
         
         # Set up storage systems
diff --git a/mediagoblin/init/__init__.py b/mediagoblin/init/__init__.py
new file mode 100644
index 00000000..b8ed2456
--- /dev/null
+++ b/mediagoblin/init/__init__.py
@@ -0,0 +1,33 @@
+# GNU MediaGoblin -- federated, autonomous media hosting
+# Copyright (C) 2011 Free Software Foundation, Inc
+#
+# This program is free software: you can redistribute it and/or modify
+# it under the terms of the GNU Affero General Public License as published by
+# the Free Software Foundation, either version 3 of the License, or
+# (at your option) any later version.
+#
+# This program is distributed in the hope that it will be useful,
+# but WITHOUT ANY WARRANTY; without even the implied warranty of
+# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+# GNU Affero General Public License for more details.
+#
+# You should have received a copy of the GNU Affero General Public License
+# along with this program.  If not, see <http://www.gnu.org/licenses/>.
+
+import jinja2
+
+
+def get_jinja_loader(user_template_path=None):
+    """
+    Set up the Jinja template loaders, possibly allowing for user
+    overridden templates.
+
+    (In the future we may have another system for providing theming;
+    for now this is good enough.)
+    """
+    if user_template_path:
+        return jinja2.ChoiceLoader(
+            [jinja2.FileSystemLoader(user_template_path),
+             jinja2.PackageLoader('mediagoblin', 'templates')])
+    else:
+        return jinja2.PackageLoader('mediagoblin', 'templates')
diff --git a/mediagoblin/celery_setup/__init__.py b/mediagoblin/init/celery/__init__.py
similarity index 97%
rename from mediagoblin/celery_setup/__init__.py
rename to mediagoblin/init/celery/__init__.py
index e35dbce2..67c3dfa0 100644
--- a/mediagoblin/celery_setup/__init__.py
+++ b/mediagoblin/init/celery/__init__.py
@@ -20,7 +20,7 @@ import sys
 
 MANDATORY_CELERY_IMPORTS = ['mediagoblin.process_media']
 
-DEFAULT_SETTINGS_MODULE = 'mediagoblin.celery_setup.dummy_settings_module'
+DEFAULT_SETTINGS_MODULE = 'mediagoblin.init.celery.dummy_settings_module'
 
 
 def setup_celery_from_config(app_config, global_config,
diff --git a/mediagoblin/celery_setup/dummy_settings_module.py b/mediagoblin/init/celery/dummy_settings_module.py
similarity index 100%
rename from mediagoblin/celery_setup/dummy_settings_module.py
rename to mediagoblin/init/celery/dummy_settings_module.py
diff --git a/mediagoblin/celery_setup/from_celery.py b/mediagoblin/init/celery/from_celery.py
similarity index 97%
rename from mediagoblin/celery_setup/from_celery.py
rename to mediagoblin/init/celery/from_celery.py
index ed0a409e..c053591b 100644
--- a/mediagoblin/celery_setup/from_celery.py
+++ b/mediagoblin/init/celery/from_celery.py
@@ -17,7 +17,7 @@
 import os
 
 from mediagoblin import app, mg_globals
-from mediagoblin.celery_setup import setup_celery_from_config
+from mediagoblin.init.celery import setup_celery_from_config
 
 
 OUR_MODULENAME = __name__
diff --git a/mediagoblin/celery_setup/from_tests.py b/mediagoblin/init/celery/from_tests.py
similarity index 95%
rename from mediagoblin/celery_setup/from_tests.py
rename to mediagoblin/init/celery/from_tests.py
index 779ecd65..b2293e2c 100644
--- a/mediagoblin/celery_setup/from_tests.py
+++ b/mediagoblin/init/celery/from_tests.py
@@ -17,7 +17,7 @@
 import os
 
 from mediagoblin.tests.tools import TEST_APP_CONFIG
-from mediagoblin.celery_setup.from_celery import setup_self
+from mediagoblin.init.celery.from_celery import setup_self
 
 
 OUR_MODULENAME = __name__
diff --git a/mediagoblin/config.py b/mediagoblin/init/config.py
similarity index 100%
rename from mediagoblin/config.py
rename to mediagoblin/init/config.py
diff --git a/mediagoblin/tests/test_celery_setup.py b/mediagoblin/tests/test_celery_setup.py
index 8bf97ae4..b80cab49 100644
--- a/mediagoblin/tests/test_celery_setup.py
+++ b/mediagoblin/tests/test_celery_setup.py
@@ -16,8 +16,8 @@
 
 import pkg_resources
 
-from mediagoblin import celery_setup
-from mediagoblin.config import read_mediagoblin_config
+from mediagoblin.init import celery as celery_setup
+from mediagoblin.init.config import read_mediagoblin_config
 
 
 TEST_CELERY_CONF_NOSPECIALDB = pkg_resources.resource_filename(
diff --git a/mediagoblin/tests/test_config.py b/mediagoblin/tests/test_config.py
index 244f05e5..f9f12072 100644
--- a/mediagoblin/tests/test_config.py
+++ b/mediagoblin/tests/test_config.py
@@ -16,7 +16,7 @@
 
 import pkg_resources
 
-from mediagoblin import config
+from mediagoblin.init import config
 
 
 CARROT_CONF_GOOD = pkg_resources.resource_filename(
diff --git a/mediagoblin/tests/test_mgoblin_app.ini b/mediagoblin/tests/test_mgoblin_app.ini
index e022d47b..fd0f87a4 100644
--- a/mediagoblin/tests/test_mgoblin_app.ini
+++ b/mediagoblin/tests/test_mgoblin_app.ini
@@ -8,7 +8,7 @@ email_debug_mode = true
 db_name = __mediagoblin_tests__
 
 # Celery shouldn't be set up by the application as it's setup via
-# mediagoblin.celery_setup.from_celery
+# mediagoblin.init.celery.from_celery
 celery_setup_elsewhere = true
 
 [celery]
diff --git a/mediagoblin/tests/tools.py b/mediagoblin/tests/tools.py
index 64f773f0..e56af4de 100644
--- a/mediagoblin/tests/tools.py
+++ b/mediagoblin/tests/tools.py
@@ -22,7 +22,7 @@ from paste.deploy import loadapp
 from webtest import TestApp
 
 from mediagoblin import util
-from mediagoblin.config import read_mediagoblin_config
+from mediagoblin.init.config import read_mediagoblin_config
 from mediagoblin.decorators import _make_safe
 from mediagoblin.db.open import setup_connection_and_db_from_config
 
@@ -42,8 +42,8 @@ USER_DEV_DIRECTORIES_TO_SETUP = [
 
 BAD_CELERY_MESSAGE = """\
 Sorry, you *absolutely* must run nosetests with the
-mediagoblin.celery_setup.from_tests module.  Like so:
-$ CELERY_CONFIG_MODULE=mediagoblin.celery_setup.from_tests ./bin/nosetests"""
+mediagoblin.init.celery.from_tests module.  Like so:
+$ CELERY_CONFIG_MODULE=mediagoblin.init.celery.from_tests ./bin/nosetests"""
 
 
 class BadCeleryEnviron(Exception): pass
@@ -51,7 +51,7 @@ class BadCeleryEnviron(Exception): pass
 
 def suicide_if_bad_celery_environ():
     if not os.environ.get('CELERY_CONFIG_MODULE') == \
-            'mediagoblin.celery_setup.from_tests':
+            'mediagoblin.init.celery.from_tests':
         raise BadCeleryEnviron(BAD_CELERY_MESSAGE)
     
 
@@ -59,7 +59,7 @@ def get_test_app(dump_old_app=True):
     suicide_if_bad_celery_environ()
 
     # Leave this imported as it sets up celery.
-    from mediagoblin.celery_setup import from_tests
+    from mediagoblin.init.celery import from_tests
 
     global MGOBLIN_APP
 
diff --git a/mediagoblin/util.py b/mediagoblin/util.py
index a20e87c4..ab219df0 100644
--- a/mediagoblin/util.py
+++ b/mediagoblin/util.py
@@ -64,22 +64,6 @@ def clear_test_buckets():
     clear_test_template_context()
 
 
-def get_jinja_loader(user_template_path=None):
-    """
-    Set up the Jinja template loaders, possibly allowing for user
-    overridden templates.
-
-    (In the future we may have another system for providing theming;
-    for now this is good enough.)
-    """
-    if user_template_path:
-        return jinja2.ChoiceLoader(
-            [jinja2.FileSystemLoader(user_template_path),
-             jinja2.PackageLoader('mediagoblin', 'templates')])
-    else:
-        return jinja2.PackageLoader('mediagoblin', 'templates')
-
-
 SETUP_JINJA_ENVS = {}
 
 
diff --git a/runtests.sh b/runtests.sh
index 9b96b17c..1dfbf093 100755
--- a/runtests.sh
+++ b/runtests.sh
@@ -27,4 +27,4 @@ else
     exit 1
 fi
 
-CELERY_CONFIG_MODULE=mediagoblin.celery_setup.from_tests $NOSETESTS $@
+CELERY_CONFIG_MODULE=mediagoblin.init.celery.from_tests $NOSETESTS $@