diff --git a/mediagoblin/templates/mediagoblin/user_pages/media_collect.html b/mediagoblin/templates/mediagoblin/user_pages/media_collect.html
index 4f35dfa3..7fd4b7eb 100644
--- a/mediagoblin/templates/mediagoblin/user_pages/media_collect.html
+++ b/mediagoblin/templates/mediagoblin/user_pages/media_collect.html
@@ -33,7 +33,7 @@
     <div class="form_box">
       <h1>
         {%- trans title=media.title -%}
-          Add {{ title }} to collection
+          Add “{{ title }}” to a collection
         {%- endtrans %}
       </h1>