diff --git a/mediagoblin/config_spec.ini b/mediagoblin/config_spec.ini
index 900957ce..b804358c 100644
--- a/mediagoblin/config_spec.ini
+++ b/mediagoblin/config_spec.ini
@@ -1,4 +1,7 @@
 [mediagoblin]
+# HTML title of the pages
+html_title = string(default="GNU MediaGoblin")
+
 # database stuff
 db_host = string()
 db_name = string(default="mediagoblin")
diff --git a/mediagoblin/templates/mediagoblin/base.html b/mediagoblin/templates/mediagoblin/base.html
index 925386e5..0d6b9e40 100644
--- a/mediagoblin/templates/mediagoblin/base.html
+++ b/mediagoblin/templates/mediagoblin/base.html
@@ -19,7 +19,7 @@
 <html>
   <head>
     <meta charset="utf-8">
-    <title>{% block title %}{% trans %}GNU MediaGoblin{% endtrans %}{% endblock title %}</title>
+    <title>{{ app_config['html_title'] }}</title>
     <link rel="stylesheet" type="text/css"
           href="{{ request.staticdirect('/css/extlib/reset.css') }}"/>
     <link rel="stylesheet" type="text/css"
