diff --git a/mediagoblin/templates/mediagoblin/auth/verification_email.txt b/mediagoblin/templates/mediagoblin/auth/verification_email.txt
index ce0629eb..7863374d 100644
--- a/mediagoblin/templates/mediagoblin/auth/verification_email.txt
+++ b/mediagoblin/templates/mediagoblin/auth/verification_email.txt
@@ -19,4 +19,4 @@ Hi {{ username }},
 
 to activate your GNU MediaGoblin account, open the following URL in your web browser
 
-{{ verification_url }}
+{{ verification_url|safe }}